Experts dispute claim that innovation is lacking in sports nutrition.

In the view of experts, the sports nutrition category continues to be a source of innovation, despite the view to the contrary relayed by the CEO of Vitamin Shoppe in a recent earnings call.

HTTPS://WWW.NUTRAINGREDIENTS-USA.COM/ARTICLE/2017/08/11/EXPERTS-DISPUTE-CLAIM-THAT-INNOVATION-IS-LACKING-IN-SPORTS-NUTRITION